Branding Support Guidelines

Important Requirements for Eligible Items

Branding Support Program Funds can be used for approved digital, print, radio, pay-per-click, and television advertising, as well as literature, mailings, and trade shows that directly promote GeoComfort, Hydron Module, or TETCO.

Enertech Global, LLC retains the right to refuse any material for Branding Support claims, as well as the right to request and legally enforce that specific advertising not be used to represent our brands.

Here are some general guidelines for eligible items:

  • The advertising must properly use the GeoComfort, Hydron Module, or TETCO trademark registration and logos.
  • All printed material should display the brand logos in a prominent position using correct Pantone colors. Actual Pantone color code identification is available upon request.
  • One of the approved logo formats must be used in print advertising and digital imagery (if there is any) for it to be eligible. See the logo section of Portal for available options. If there is no imagery used, Enertech or its brands must be mentioned in text at least one time.
  • Video, including TV commercials, must display the complete GeoComfort, Hydron Module, or TETCO logo for three seconds at either the beginning, end, or middle of the video.
  • One third (1/3) of the print or digital ad, literature, or other printed material must be dedicated to geothermal heating and cooling with no other HVAC brands present.
  • The GeoComfort, Hydron Module, or TETCO logo must be no less than 10 percent of the size of the piece and be no smaller than 1.5 inches in width (width guideline applicable to print material).
  • At trade shows/events, the GeoComfort, Hydron Module, or TETCO logo(s) must be prominently displayed and be no smaller than any other brands displayed in the booth (if traditional HVAC brands are present).

Eligible Items for Branding Support Program Funds

Print Media includes newspaper, magazine, and other print advertisements. For full branding support fund eligibility, one third (1/3) of the print ad must be dedicated to geothermal heating and cooling with no other HVAC brands present. To receive 25% of coverage, one third (1/3) of the print ad must be dedicated to geothermal, another HVAC brand can be present, but Enertech or its brands' logos cannot be smaller than competing technologies.

When submitting the Branding Support Program Funds Claim Form, include:

  • Ad size (dimensions)
  • Amount per ad (if multiple ads with one invoice/contract)
  • Date ad(s) will run
  • Total cost
  • Copy of invoice
  • Copy of each ad showing the publication name and date the ad ran

Digital Media includes display ads, search engine marketing (SEM), pay per click (PPC), native advertising, videos ads, and social media ads.

When submitting the Branding Support Program Funds Claim Form, include:

  • Keywords must be relevant to the Enertech brands, GeoComfort, Hydron Module, or TETCO.
  • Keywords should include variations of geothermal (i.e., ground source heat pump, geothermal heat pump, cost of geothermal heat pump, etc.)
  • Digital ads must include mention of Enertech or its brands at least one time in paragraph text or headline if there is no imagery used. If imagery is used, the logo can appear and there must be one text reference.
  • Social media ads must reference the Enertech brands, GeoComfort, Hydron Module, or TETCO in the ad’s caption
When submitting the Branding Support Program Funds Claim Form for print and digital media types, include:
  • Ad size (if applicable)
  • Daily budget (if applicable – PPC, SEM, or social media ad)
  • Copy of ad (either video or screenshot)
  • Copy of invoice

Radio includes 15, 30, and 60+ second spots. Guidelines for radio:

  • Must mention an Enertech brand, GeoComfort, Hydron Module, or TETCO, at a minimum of two times. A phone number and website should be referenced in the ad pointing leads to the dealer or one of Enertech’s brands.
When submitting the Branding Support Program Funds Claim Form for radio ads, include:
  • Copy of notarized script provided by the station, stating the number of spots ran, length of each spot, and date of each spot
  • Copy of original station invoice showing cost per spot ran and total cost

Television includes various lengths of television ads. Guidelines for television:

  • Must display the complete GeoComfort, Hydron Module, or TETCO logo for three seconds at either the beginning, end, or middle of the video
  • Must reference GeoComfort, Hydron Module, or TETCO at a minimum of two times
  • If any other HVAC brands are present, GeoComfort, Hydron Module, or TETCO must receive the same amount of visibility
When submitting the Branding Support Program Funds Claim Form for television ads, include:
  • Copy of television script
  • Copy of advertisement (full-length video)
  • Copy of original invoice stating the number of spots ran, length of each spot, and the date of each spot
  • Copy of original station invoice showing per spot ran and total cost

Direct Mail include individual pieces of mail and packets. Guidelines for Direct Mail:

  • Must display complete GeoComfort, Hydron Module, or TETCO logo
  • If other HVAC brands are present, GeoComfort, Hydron Module, or TETCO must receive the same amount of visibility
  • At least 1/3 of the mailer should be dedicated to geothermal/GeoComfort, Hydron Module, or TETCO
When submitting the Branding Support Program Funds Claim Form for Direct Mail, include:
  • Sample of final mailing packet
  • Postal receipts noting quantity, weight, and date. If mailing is done in-house, a signed letter from an officer of the company stating the quantity mailed and a breakdown of the printing costs is acceptable

Promotional material include banners, t-shirts, hats, etc. Guidelines for Promotional material:

  • Promotional material should receive pre-approval, as the preference is to purchase Enertech-offered items
When submitting the Branding Support Program Funds Claim Form for promotional material, include:
  • Sample copy of final product (or description of product with part # if supplied by Enertech)
  • Copy of paid invoice stating type and amount
  • Clothing/promotional items may not exceed 25 percent of submitted Branding Support Funds in the calendar year

Trade Shows include local and regional trade shows. Guidelines for Trade Shows:

  • Enertech Global will consider offering a credit towards a booth space rental only. If it is shared by another competing HVAC product the credit allowance will be reduced proportionately. Should the space be shared by any non-competing products, the credit allowance will be reduced proportionately
  • At trade shows/events, the GeoComfort, Hydron Module, or TETCO logo(s) must be prominently displayed and be no smaller than any other brands displayed in the booth (if traditional HVAC brands are present)
When submitting the Branding Support Program Funds Claim Form for trade shows, include:
  • Expected number of attendees (as a whole)
  • Number of leads received
  • Copy of cancelled check
  • Copy of agreement for space rental
  • Color photograph of the entire display booth (as a whole)

Website Page(s) include home page, a geothermal page, quote page, etc. Guidelines for Trade Shows:

  • GeoComfort, Hydron Module, and/or TETCO must be present in text, logo, and imagery (i.e., unit photos) on page and link to the respective brand’s website at least one time per webpage.
When submitting the Branding Support Program Funds Claim Form for web pages, include:
  • Colored copy (or screenshot) of web page, content, and web address
  • Copy of paid invoice with breakdown of cost on pages with Enertech Global products
  • Dealer websites are not eligible for Branding Support Program Funds because the price has been cut in half of its original

Display Backdrops/Banner Stands include displays, banner stands, and other booth needs for trade shows and events. Guidelines for Display Backdrops/Banner Stands:

  • Enertech Global’s preference is to use our supplied trade show graphics/banner stands. *
When submitting the Branding Support Program Funds Claim Form, include:
  • Picture of entire display (be sure GeoComfort, Hydron Module, and/or TETCO graphics are visible)
  • Individual pictures of GeoComfort, Hydron Module, and/or TETCO graphics
  • Copy of paid invoice (even if purchased through Enertech Global)
* Banner stands Enertech creates are available for purchase and eligible for Branding Support Funds. You may borrow backdrops and banner stands from Enertech Global, LLC. If they are not returned or returned in poor condition, there will be a charge not eligible for Branding Support Program Funds. To request a backdrop/banner stand for a show, fill out the Backdrop/Banner Stand Request Form at least 6 weeks prior to the show. Borrowed graphics are on a first-come, first-serve basis.

Signage includes building, vehicle graphics, outdoor signs, billboards, etc. Guidelines for Display Backdrops/Banner Stands:

  • GeoComfort, Hydron Module, and/or TETCO logo must be present and be no smaller than any other mentioned brands
  • Dealer or distributor’s logo can be larger than GeoComfort’s, Hydron Module’s, or TETCO’s
When submitting the Branding Support Program Funds Claim Form, include:
  • Picture of entire graphic, whether that be in a show room, on a truck, etc.
  • Copy of paid invoice
  • If a billboard is secured, Enertech Global will provide Branding Support Program Funds annually and not collectively

Other: We are open to receiving Brand Support Program Fund Claims for items other than those listed above. In these instances, we strongly recommend going through the Pre-Approval process to ensure your claim is accepted. When submitting the Branding Support Program Funds Claim Form, include:

  • Copy of paid invoice with explanation of advertising
  • Copy of advertising (picture, screenshot, or video – whichever is applicable)

Use of Trademark and Logo

A trademark should always be used as an adjective, not a noun. For example:

Correct Use:
  • We sell GEOCOMFORT geothermal heat pumps.
  • I have a HYDRON MODULE unit in my home.
  • TETCO units are the best.
Incorrect Use:
  • We sell GEOCOMFORT.
  • I have a HYDRON MODULE in my home.
  • TETCO is the best.

Branded logos shouldn’t be used within a headline or body copy. In place of the logo, use “GeoComfort,” “Hydron Module,” or “TETCO” set in a type style to match or complement the style used in the headline or body copy.

The first use of the brand’s trademark in any printed material must include proper notice of trademark registration (®).

All advertising must show proper use of the registered trademark of GeoComfort, Hydron Module, or TETCO. All advertisements must use the most current GeoComfort, Hydron Module, or TETCO logo.

Approved Logo Use

Standard GeoComfort Logo (With Tag Line): This version should be used in most instances. Reproduction in black and white is acceptable. No other alterations or variations of this logo are allowed. Materials using older or unapproved versions of the GeoComfort logo will not receive Branding Support Program Funds.

GeoComfort Logo (Without Tag Line): This version should be used in situations where a smaller logo is needed (logo will be less than 2 inches wide) for better legibility. Reproduction in black and white is acceptable. No alterations or variations of this logo are allowed. Materials using older or unapproved versions of the GeoComfort logo will not receive Branding Support Program Funds.

Standard TETCO Logo (With Website): This version should be used in most instances. Reproduction in black and white is acceptable. No other alterations or variations of this logo are allowed. Materials using older or unapproved versions of the TETCO logo will not receive Branding Support Program Funds.

Standard TETCO Logo (Without Website): This version should be used in situations where a smaller logo is needed (logo will be less than 2 inches wide) for better legibility. Reproduction in black and white is acceptable. No alterations or variations of this logo are allowed. Materials using older or unapproved versions of the TETCO logo will not receive Branding Support Program Funds.

Standard Hydron Module Logo (With Tag Line): This version should be used in most instances. Reproduction in black and white is acceptable. No other alterations or variations of this logo are allowed. Materials using older or unapproved versions of the Hydron Module logo will not receive Branding Support Program Funds.

Hydron Module Logo (Without Tag Line): This version should be used in situations where a smaller logo is needed (logo will be less than 2 inches wide) for better legibility. Reproduction in black and white is acceptable. No alterations or variations of this logo are allowed. Materials using older or unapproved versions of the Hydron Module logo will not receive Branding Support Program Funds.

Items NOT Eligible for Branding Support Program Funds

Examples of media and material not eligible for Branding Support Program Funds include, but are not limited to:
  • Agency costs that utilize a flat fee structure. Enertech will need to see a breakdown of costs associated to determine what actually went toward direct advertising efforts.
  • Development costs for entire website
  • Shipping, electrical, and labor charges for displays and exhibits
  • Any trade show costs in addition to booth space fee
  • Shipping charges or postage for any items
  • National, state, city, or other taxes of any kind
  • Donations of any kind
  • Claims from the previous calendar year
  • Advertising in religious or political-affiliated publications or other outlets
  • Food and drink
  • Advertisements that could be considered donations, including, but not limited to, advertisements in bulletins, athletic or theatrical programs, yearbooks, sponsorship of team, races, etc.
  • Advertising that displays competitive brand of geothermal products
  • Office supplies, including pens, pencils, business cards, letterhead, price lists, etc.
  • Customer gifts
  • Seminars, classes, or employee development training not sponsored by Enertech Global, LLC
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